Although there are more Career Coaches than ever before, most people don’t really understand the role or return on investment.  Granted, Career Coaches have reported being busier the last few years, based on our economy and challenging job market conditions; however, even in a booming job market, there is value to having a personal Career Coach at your side as a trusted advisor.

What does a Career Coach do?  The simple answer to the question is “to help you attain your career goals which will lead to greater career satisfaction.”  My motto says it all – “changing lives, one career at a time”.  We all know that if we are fulfilled in our career, we are more fulfilled in other dimensions of our lives.  In particular, your Career Coach will be in partnership with you and focus on these key areas:

  1. Identify Career Goals – studies show that most of us have spent less than 20 hours on our career plans or paths.  I spend more time than that on planning a vacation or holiday celebration.  Once settled into a career track, many of us tend to go on auto-pilot and get complacenet.  We need to take control and manage our careers.  A Career Coach can help you identify your values, goals, aspirations and create career goals as well as a plan to get from Point A to Point B.
  2. Stay Focused & Accountable – one of the most helpful benefits to a Career Coach is to keep you on track, focused on your priorities, measure your success and encourage you to take risks.  A good Career Coach will be direct and provide you with honest feedback.  If you get distracted or fail to stay focused, s/he will  help redirect you, as well as help you to design and execute upon an action plan.
  3. Enhance Signature Strengths – A Career Coach has a variety of assessments available to assist a client identify his or her strengths and opportunities.  These include non-cognitive assessments such as personality and Emotional Intelligence.  After skills have been identified, your Career Coach can help you enhance them in order for y ou to fully use them to your benefit.
  4. Share Knowledge – ask what type of work experience your Career Coach has before you agree to working with her or him.  The more rounded of an experience foundation, the better for you.  Your Career Coach will ideally have experience in the industry or sector in which you are interested and have had the opportunity to work with successful people, within that career or industry.


  1. Hi Patricia,

    I found this post to be very informative and accurate to the way I view the position of being a career coach. Your motto is inspiring!!

    I enjoy learning from others in my field (such as yourself), and find networking through blogging to be very educational. Feel free to check out my career coaching blog as well at http://bfcareercoaching.ca/blog


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