Why your LinkedIn Profile is Costing you Thousands

Most professional job seekers are savvy enough to know that over 90% of recruiters use LinkedIn to source for top talent.  And most hiring managers complete their due diligence by Googling job candidates to research additional information.  So no problem, right, because you have a profile and it mirrors your resume.  Well, not so fast.  Just HAVING a LinkedIn profile isn’t enough; it has to be optimized, have the keywords that the recruiter is searching for, showcase your achievements prominently and much more.

Unfortunately, most LinkedIn profiles do not pass the test and, as a result, actually turn off a recruiter or hiring manager and COST otherwise qualified candidates a job interview and job offer.

That is exactly why I quit my Fortune 200 company corporate HR and Talent Management position and started a career coaching practice; I talked to too many professionals who did not communicate their value in an effective, much less a compelling way, on their resumes, networking pitches, or in the interview.  They may well have been more qualified than the final candidate, who ultimately was hired, but they just did not market them effectively and strategically.  Continue reading

Brand your way to a Career Change

How to showcase your Brand when changing careers

Sandra had been in banking operations for a decade, was very successful and was given professional development opportunities through rotational assignments.  One of them was in the corporate recruiting department and, as she explained it, “Even though I liked working with bank customers on resolving issues and providing solutions, this was different.  I couldn’t wait to get to work on Monday morning when I worked as a Recruiter.  I discovered my passion and now I want to change professions.”

Reinvent your resume – Brand it!

Plan for your Career Change

Plan for your Career Change

  • We revamped her resume by de-emphasizing the financial operations verbiage and adding words and phrases based on her HR and recruiting experience.
  • We also focused on the transferable skills gained while in banking operations. Sandra hired new bank tellers, trained them and authored a new on boarding program for all new hires.  She was also part of a select team who were selected to interview job candidates  once HR had screened them.  We highlighted those examples, resulting in a resume which was clearly “branded” as HR vs. Banker.  Those changes in keywords proved to be critical when she applied for an HR Recruiter position a month later.

What if you are not Changing Careers – How to Brand

Your resume’s job is to create a story of what you have done, how you want to be seen and the value you bring to a potential organization.  A branded resume ensures that

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