3 WAYS TO STAND OUT FROM YOUR COMPETITION

Consider these facts: On any given day, almost 500,000 job applicants apply to the Monster job board in hopes that they will be contacted for an interview.  Additionally, an average of 250 resumes are received for each corporate job opening. Finding a job posting that seems a perfect match for you isn’t the answer either because the first resume is received within 200 seconds after a position is posted. (Source:  http://www.ere.net)

Now that you understand what you are up against, how do you differentiate yourself from your competition?

Demonstrate your credibility.

Showcase your strengths, reputation and value.

#1 – STORIES

 Enhance your job search strategy with Stories.  But not just any stories; your storyline must be about WHAT you did for WHOM to produce WHAT RESULT.  Throw in the obstacles and challenges you faced and you just made it a story people will remember.  Why is the obstacle important?

It invokes emotion in your reader

It creates suspense  –  the listener will want to know the end of the story

 #2 – QUOTES

It may sound overly formal or old school; however, when you receive a compliment that speaks to your differention, your BRAND, ask “May I quote you on that?”  Of course, s/he will say yes and humbled that you would want to use their statement of endorsement.  Continue reading

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Is Your Resume “Broken”?

Most clients contact me because they are totally frustrated with writing and rewriting their resume with no results.  Daniel, who called yesterday, told me he has submitted his resume to over 75 job postings in the last few months and has not heard a word from any recruiter or company.  He told me he now realizes that he is doing “something wrong” and asked me to help him land his next position.

Want a great resume that “takes you to your next position”? 

In 5 Easy Steps, You can Transform your Resume!

  1. Your SPECIFIC LOCATION is not necessary

Not only are job seekers concerned about potential identity theft and safety issues, but your street address is not needed on your resume. Simply list your city, state, and zip code so that the recruiter and hiring manager knows that you are local and within a reasonable commute.

  1. A HEADLINE tells the world what you are or aspire to be

The mistake most people make is either not having a headline or using their current job title.  Why limit yourself, especially if you are considering a career change?  Help the recruiter by writing a short headline of key words describing yourself or using the job title of the position you are seeking.  You get “extra credit” for the headline, too, if it contains keywords which are discoverable by the ATS (Applicant Tracking System) when the recruiter is searching for candidates with specific experience, knowledge and abilities. Continue reading

Get Hired by “Showing”, not “Telling”

show-dont-tell
Shawn was a stubborn client.  Though successfully employed as a Sales Manager of a highly recognized Fortune 500 biomedical company, he was eager to be promoted to a Regional Sales Manager and expand his territory as well as his influence and compensation.  When we first talked about how I worked with career coach clients, I explained that I could help him stand out in the job search against his competition – potentially hundreds of other candidates who had similar backgrounds as he.  Shawn was quick to tell me about his many successes in gaining and retaining new businesses and how well liked and respected he was by customers, colleagues and his manager. But he struggled with the HOW and WHY of his career success on his resume.      tip-the-hiring-scale-with-an-achievement-based-resume-and-profile

A few job seekers can explain how they overcame obstacles, in the work setting, to contribute greatly to the company for which they work.  But most can’t really put their finger on why they think they are qualified for a promotion, internally or externally.

“SHOW employers your value – don’t just TELL them”

Continue reading

How to Write a Winning Resume in 2017

designing-a-winning-resume-for-2017

 

Most job seekers know that the resume format and job search process have changed dramatically over the last few years.  To land your ideal career in 2017, you need to know and apply the following in order to attract recruiters and influence hiring managers to determine that you are the most qualified candidate.

This isn’t your Parents’ Resume………………vintage-man-2

Savvy job hunters know that an Objective statement is so last century.  It not only is dated but may harm your search because the focus of objectives are on you and employers want to hear what you can do for them.  Summary statements, similar to the elevator pitch, is a tweet-like reader’s digest version of your resume to describe your expertise and showcase your strongest accomplishments.  It is like the book jacket description to entice the reader to continue to read the remainder of your resume. If Continue reading

Brand your way to a Career Change

How to showcase your Brand when changing careers

Sandra had been in banking operations for a decade, was very successful and was given professional development opportunities through rotational assignments.  One of them was in the corporate recruiting department and, as she explained it, “Even though I liked working with bank customers on resolving issues and providing solutions, this was different.  I couldn’t wait to get to work on Monday morning when I worked as a Recruiter.  I discovered my passion and now I want to change professions.”

Reinvent your resume – Brand it!

Plan for your Career Change

Plan for your Career Change

  • We revamped her resume by de-emphasizing the financial operations verbiage and adding words and phrases based on her HR and recruiting experience.
  • We also focused on the transferable skills gained while in banking operations. Sandra hired new bank tellers, trained them and authored a new on boarding program for all new hires.  She was also part of a select team who were selected to interview job candidates  once HR had screened them.  We highlighted those examples, resulting in a resume which was clearly “branded” as HR vs. Banker.  Those changes in keywords proved to be critical when she applied for an HR Recruiter position a month later.

What if you are not Changing Careers – How to Brand

Your resume’s job is to create a story of what you have done, how you want to be seen and the value you bring to a potential organization.  A branded resume ensures that

Continue reading

Hired or Not? Emotional Intelligence can make the difference

Emotional Intelligence often is the “final” factor

If you are like most job seekers, when you read “strong people skills” and “strong technical skills” in a job posting, you may tend to gloss over the first to focus on selling your technical talent and experience to the prospective employer.  In fact, we often refer to people skills as the “soft” skills and that sounds secondary to anything else we might possess. WRONG!

More and more companies hire for attitude because they have been burned when hiring purely for technical skills and knowledge.  What seemed like a dream candidate turned out, occasionally, to be a problem employee who was not successful.

Hired or Not?

Hired or Not?

Organizations often use behavioral interview questions which are founded on Emotional Intelligence, referred to as the “Other Kind of Smart” like Harvey Deutschendorf and Daniel Goleman. The latter wrote a book, Emotional Intelligence:  Why It Can Matter More than IQ which soared to the top of the New York Times bestseller list for a year.  Additionally, some companies use Continue reading

Take the Mystery out of the Hidden Job Market

hidden-job-market-

Solve the Puzzle of the Hidden Job Market

I remember reading the Nancy Drew books, as a young girl, and was fascinated when I learned the “Secret of the Hidden Door” and other mysteries. If you are a job seeker, one of the biggest mysteries of our time is the Hidden Job Market.

It is estimated that 80% of job openings are not posted.  This is called the hidden job market.  As frustrating as it is, there are legitimate reasons why so many positions are not advertised on job boards or publicly . Your job is to understand why and know where you can find them.

Let’s Start with Why

There are many reasons why an organization may not advertise a position.  Here are some:

  • The position is not yet budgeted or approved
  • Due to pending mergers, reorganizations or acquisitions, an official announcement of an opening would be premature
  • The employer is replacing someone currently in the position and whose departure has not been finalized
  • A variety of reasons may require a confidential search       man-at-desk-overwhelmed-with-a-stack-paper-300x300

The most common reason, though, is  SHEER VOLUME.  Posting a position on a major job board  Continue reading

Invasion of the “Networking Thoughts Snatchers”

Though I look forward to and enjoy networking events, it was not always the case.  I remember feeling like a fish out of water or a stranger in a foreign land when attending a job fair or professional networking event and not knowing how to act, what to say and even how to stand.

Networking may not appear to be a natural thing; it can seem contrived and less than authentic.  But that doesn’t have to be true.  Let’s  take a step back and think about WHY we are attending the event, whether it be a career fair or your first meeting at a professional organization.

PREPARE:           networking and can't remember names

  1. Know your audience
  2. Know your purpose
  3. Anticipate conversations or questions

Don’t Worry; Everyone Has These Strange Thoughts

Don’t let the Thought Gremlins invade and distract. And they can get to anyone. A client of mine, with an outstanding sense of humor, shared some of the thoughts she had during her recent  job search. Continue reading

Showcasing Emotional Intelligence on your Resume

Show ’em your Career Smarts……emotional intelligence that is

Show 'em your Emotional Intelligence

Show ’em your Emotional Intelligence

Unless you are alone and counting beans in a cave, the ability to understand yourself and others, communicate and influence others are all critical skills and abilities of career success. With increased emphasis on collaboration and diversity, EI is becoming even more important  and companies are hiring with those attributes in mind.

What is EI?

EI is generally defined as a person’s ability to understand and manage his/her own thoughts and emotions as well having insight into others and responding in such a way to influence outcomes.  Generally speaking, the higher levels of EI you have, the more easily you can sell your ideas to others, resolve conflict, inspire and lead teams in complex and ever changing work environments.

How can I present my EI in my resume?

Start with the job posting or job description.  If it requires interpersonal communication skills, ability to work with a team or manage other people, you have a competitive edge if you can Continue reading

SELF EMPLOYED? Why you still need a resume

Entrepreneurs need similar marketing tools as job seekers.

 

I recently received a request from a successful business owner  – a resume and professional bio.  Since most of my clients are professionals seeking new career opportunities,   I assumed she was

Even the Boss needs a resume

Even the Boss needs a resume

changing life directions and seeking a corporate position.  Wrong.  She shared that she was redefining her marketing strategy and had been asked, by potential investors, for her “credential documents.”

If you have your own business or considering a start up and you think “no more resumes – ever!” think again.  Thinking you will never need to go through the grueling process of writing about  your experiences and accomplishments? Continue reading