You are 1 of 300 applicants – “Why hire you?”

 How many others are competing for that job to which you applied?

Though research numbers vary, many workforce planning pundits estimate that there are 300 – 500 applicants for every position filled.  The job market is fiercely competitive.  You know that.  The internet is mostly to blame.  It is just too easy to submit resumes in response to job postings on the big job boards. Sadly, many applicants do not meet the job requirements and qualifications spelled out in the job posting but it is just so easy to click that “submit” button. The rule of thumb  –  meet at least 80% of the qualifications before you apply.  That’s step 1.  Step 2 is:  Stand out!

What's your Career brand?So what must you do to stand out? If you have visited your local bookstore or recently and reviewed the management/leadership section, you may have noticed lots of business titles on “branding”.

Now, make the mental leap of associating yourself as a brand. This may be a new concept for you but, as a job seeker, you will be more successful if adopting a marketing strategy to sell your talents and strengths.

Your job search is about more than skills and experience – it’s brand.

Let’s say you are a territory sales manager and pursuing a promotional position as Regional Vice Continue reading

New Career in 2015?

Another year is behind us and many of us look ahead to exciting changes in the new year.  Typical resolutions are: “I will exercise more; I will lose ten pounds or I will finish my degree”.

New year - new career?

New year – new career?

To those of you who respond “I want a new job or career direction in 2015”  I’d ask you “Do you have a Career Plan?”  The most common response I hear is “Well, no but that’s a good idea.  Where do I start?”

Don’t fall victim to “Ghosts of Jobs Past” (sorry; I couldn’t help myself from making the correlation of past jobs to ghosts of Christmases past as in the Christmas Carol. Even though you may have not reached your career goals or have even had some negative career experiences, you can wipe the slate clean, just like Scrooge, and pursue a new life and, in this case, a new career.


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Your Career Passion – Risky Business?

Note: This post was originally published June 22, 2014 and, due to extraordinary interest on the topic, I am re-posting.

In the beginning, you might experience a gnawing, a feeling of frustration, exhaustion or disappointment.  It grows in intensity until one day you realize all the energy you put into your work is not enough.  It may have been at one time.  Yes; at first, it’s thrilling to get a steady paycheck and buy nice things. Or you see your name on the business card, moving up the organizational chart or on a management report you co-authored.

Discover your Career Passion

Discover your Career Passion

Your job fails to satisfy your soul anymore

Other days, you wonder– will I still be here in another 5 years, doing the same job, in the same office, and working with the same people another 5 years, another 10 years?

And you start to take stock of your talents, your strengths and realize you aren’t doing the things you do best and, more importantly, enjoy doing.  Your “bucket  isn’t getting filled anymore”.

And you ask yourself “why”.  Or worse, you may have a work “melt down” and realize that you cannot continue to do what you’ve been doing much longer. Folks, that may be the first step of discovering your passion and know you must make a change in order to share that knowledge, expertise or that “something special” that only you can do or you will explode.  Your career passion requires you to take a risk. Continue reading