Entrepreneurs need similar marketing tools as job seekers.
I recently received a request from a successful business owner – a resume and professional bio. Since most of my clients are professionals seeking new career opportunities, I assumed she was
changing life directions and seeking a corporate position. Wrong. She shared that she was redefining her marketing strategy and had been asked, by potential investors, for her “credential documents.”
If you have your own business or considering a start up and you think “no more resumes – ever!” think again. Thinking you will never need to go through the grueling process of writing about your experiences and accomplishments? Continue reading