3 WAYS TO STAND OUT FROM YOUR COMPETITION

Consider these facts: On any given day, almost 500,000 job applicants apply to the Monster job board in hopes that they will be contacted for an interview.  Additionally, an average of 250 resumes are received for each corporate job opening. Finding a job posting that seems a perfect match for you isn’t the answer either because the first resume is received within 200 seconds after a position is posted. (Source:  http://www.ere.net)

Now that you understand what you are up against, how do you differentiate yourself from your competition?

Demonstrate your credibility.

Showcase your strengths, reputation and value.

#1 – STORIES

 Enhance your job search strategy with Stories.  But not just any stories; your storyline must be about WHAT you did for WHOM to produce WHAT RESULT.  Throw in the obstacles and challenges you faced and you just made it a story people will remember.  Why is the obstacle important?

It invokes emotion in your reader

It creates suspense  –  the listener will want to know the end of the story

 #2 – QUOTES

It may sound overly formal or old school; however, when you receive a compliment that speaks to your differention, your BRAND, ask “May I quote you on that?”  Of course, s/he will say yes and humbled that you would want to use their statement of endorsement.  Continue reading

Get Hired by “Showing”, not “Telling”

show-dont-tell
Shawn was a stubborn client.  Though successfully employed as a Sales Manager of a highly recognized Fortune 500 biomedical company, he was eager to be promoted to a Regional Sales Manager and expand his territory as well as his influence and compensation.  When we first talked about how I worked with career coach clients, I explained that I could help him stand out in the job search against his competition – potentially hundreds of other candidates who had similar backgrounds as he.  Shawn was quick to tell me about his many successes in gaining and retaining new businesses and how well liked and respected he was by customers, colleagues and his manager. But he struggled with the HOW and WHY of his career success on his resume.      tip-the-hiring-scale-with-an-achievement-based-resume-and-profile

A few job seekers can explain how they overcame obstacles, in the work setting, to contribute greatly to the company for which they work.  But most can’t really put their finger on why they think they are qualified for a promotion, internally or externally.

“SHOW employers your value – don’t just TELL them”

Continue reading

You are 1 of 300 applicants – “Why hire you?”

 How many others are competing for that job to which you applied?

Though research numbers vary, many workforce planning pundits estimate that there are 300 – 500 applicants for every position filled.  The job market is fiercely competitive.  You know that.  The internet is mostly to blame.  It is just too easy to submit resumes in response to job postings on the big job boards. Sadly, many applicants do not meet the job requirements and qualifications spelled out in the job posting but it is just so easy to click that “submit” button. The rule of thumb  –  meet at least 80% of the qualifications before you apply.  That’s step 1.  Step 2 is:  Stand out!

What's your Career brand?So what must you do to stand out? If you have visited your local bookstore or amazon.com recently and reviewed the management/leadership section, you may have noticed lots of business titles on “branding”.

Now, make the mental leap of associating yourself as a brand. This may be a new concept for you but, as a job seeker, you will be more successful if adopting a marketing strategy to sell your talents and strengths.

Your job search is about more than skills and experience – it’s brand.

Let’s say you are a territory sales manager and pursuing a promotional position as Regional Vice Continue reading

Want to get Hired? Take a lesson from Santa

 

Would you hire Santa?

Would you hire Santa?

Would you Hire Santa?  Believe it or not, you might learn a thing or two from ol’ Saint Nick about conducting a strategic job search. Think about this:  in good and bad times, Santa has been in demand for over a hundred years.  Though we are seeing a glut in talent and there are more job seekers for every job posted, people seek Santa out every December for the busiest and happiest time of the year.   In fact, he is finding employment earlier each year – sometimes before the ghosts and goblins disappear and the kiddies finish eating their treats.

What’s Santa’s Secret? Here are 3 tips:

Did Santa have a great career coach to support his job search?  Maybe; his action plan and strategies are successful time and time again.  Follow these tips to your own career success and don’t let anyone tell you that “no one is hiring during the holidays – that just isn’t the truth!”

What does Santa’s Resume look like?  

He knows the needs of his customers:

Santa identifies the perfect toys and gifts for all the children around the globe.  Almost everyone in the United States celebrates Christmas, regardless of their faith, so he is in big demand. People not only need his services but they want more and more of it as we spend more on Christmas each year. Brilliant job of identifying a unique niche, Santa!

Santa does his research and he “delivers” on his promise:

Santa’s product lines have changed over the centuries but he keeps current with modern trends and tastes. He delivers what he promises because he prepares far in advance of Christmas.  He monitors the behavior of children all year long and his elves analyze the data with positive precision.

How can you relate to this step?  Make sure you do your own research of positions, industries and professions in order to target 5 – 10 for your own job search.  Being laser focused can make the difference between applying to hundreds of posted jobs and being selected based on your concentrated efforts. Your research pays off when you can customize your resume and cover letter.

Santa is the networking ninja!

Everyone who is anyone knows Santa or is connected to him through someone else.  His linked in profile connections exceed  billions and he has more endorsements than any of the other 332 million on the most successful social media site for professionals.

The key to Santa’s networking success?  He is a giver and not a taker.  You can be too; when making a connection, always remember to ask how you can help before indicating you would like assistance.

Zappos might have the market on corporations delivering happiness but Santa delivers happiness to the whole world.

Santa has branded himself as the global delivery support of happiness. What’s your “career brand”?  Knowing the answer to that question is key to your job search success.

I’ve helped hundreds of professionals identify their own key strengths and design smart and focused  job search strategies that are results oriented.  Contact me at Patricia@CareerWisdomCoach.com

Photo credit: from  SD Schindler’s book How Santa got his Job