Most professional job seekers are savvy enough to know that over 90% of recruiters use LinkedIn to source for top talent. And most hiring managers complete their due diligence by Googling job candidates to research additional information. So no problem, right, because you have a profile and it mirrors your resume. Well, not so fast. Just HAVING a LinkedIn profile isn’t enough; it has to be optimized, have the keywords that the recruiter is searching for, showcase your achievements prominently and much more.
Unfortunately, most LinkedIn profiles do not pass the test and, as a result, actually turn off a recruiter or hiring manager and COST otherwise qualified candidates a job interview and job offer.
That is exactly why I quit my Fortune 200 company corporate HR and Talent Management position and started a career coaching practice; I talked to too many professionals who did not communicate their value in an effective, much less a compelling way, on their resumes, networking pitches, or in the interview. They may well have been more qualified than the final candidate, who ultimately was hired, but they just did not market them effectively and strategically. Continue reading